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A good engagement rate on Instagram is typically considered to be between 1-3%. This means that if you have 1,000 followers, you should be getting at least 10-30 likes and comments per post. Higher engagement rates are usually indicative of a well-maintained account.
Instagram feed engagement!
Engagement is a crucial key performance indicator (KPI) to monitor when assessing your Instagram strategy. Having a large number of followers is not enough; if your engagement is low, your content will not appear in your followers’ feeds. Without visibility, it becomes exceedingly difficult to achieve your goals, such as expanding your account, fostering a community, driving traffic, or any other objective. Therefore, which metrics should you consider when evaluating your engagement?
Engagement rate
Engagement Rate is a metric that takes into account the number of post likes and comments in relation to the number of followers on the account. This metric helps to give a more accurate indication of how engaged the community is with the content, rather than just the total engagement numbers.
How to calculate: formula
Assessing the level of engagement from your community with your Instagram content, this metric provides the most precise evaluation. While you can view the total engagement on a post through Instagram Native Insights, it does not provide the Engagement Rate.
What you need to do to see a difference in engagement rates:
Overview of your engagement rate:
Engagement hourly (Best Time to post)
What is a good engagement rate on Instagram?
Instagram engagement rates can vary across different industries due to factors such as audience preferences, content types, and industry-specific trends. While specific engagement rates may fluctuate over time, here are some general estimates of average engagement rates by industry on Instagram:
1. Fashion and apparel
The fashion and apparel industry often enjoy high engagement rates on Instagram due to the visually appealing nature of the content. Average engagement rates in this industry range from 2.5% to 4.5%.
2. Beauty and cosmetics
With a highly active and visually-driven community, the beauty and cosmetics industry has strong Instagram engagement. Average engagement rates in this industry vary between 2% and 4%.
3. Fitness and Wellness
Instagram’s fitness and wellness community is highly engaged and seeks inspiration and information. Engagement rates in this industry typically range from 2% to 4%.
4. Travel and hospitality
The travel and hospitality industry benefits from Instagram’s aspirational nature, with users eagerly engaging with stunning travel destinations and experiences. Average engagement rates in this industry range from 1.5% to 3%.
5. Food and Beverage
Instagram’s foodie culture has made the food and beverage industry a popular niche on the platform. Engagement rates in this industry typically range from 1% to 3%.
6. Technology and Electronics
Technology and electronics industries may experience lower engagement rates than visually-driven industries. Average engagement rates in this industry vary between 0.5% and 1.5%.
7. Financial Services
Engagement rates in the financial services industry tend to be relatively low due to the nature of the content and the audience’s preferences. Average engagement rates in this industry range from 0.3% to 1%.
It is important to note that these numbers are approximate and can differ based on various factors such as specific strategies, content quality, audience targeting, and individual approaches used by different accounts in each industry. Monitoring and analyzing your own account’s performance is crucial to establishing industry-specific engagement rate benchmarks.
Wants to see your industry engagement:
Wrapping up
Here is a workflow for increasing Instagram engagement
1. Define Your Target Audience
Clearly identify your target audience, their interests, and their demographics. Understanding your audience will help you tailor your content to resonate with them and increase engagement.
2. Develop a Content Strategy
Plan your content in advance. Create a content calendar that includes engaging and visually appealing posts such as images, videos, stories, and reels. Focus on providing value, entertainment, or inspiration for your audience.
3. High-Quality Visuals
Invest in creating high-quality visuals that are visually appealing and aligned with your brand. Use captivating images, videos, and graphics to grab attention and stand out from the crowd.
4. Compelling captions
Write engaging captions for your posts. Use a conversational tone. Ask questions, share stories, or provide useful information. Encourage your audience to engage with your content by leaving comments or tagging their friends.
5. Utilize hashtags
Research and use relevant hashtags in your posts. Hashtags increase your content’s discoverability and help you reach a wider audience. Include a mix of popular and niche hashtags to maximize visibility.
6. Engage with Your Audience
Actively engage with your audience by responding to comments, messages, and mentions. Show genuine interest in their thoughts and opinions. Building a community and fostering conversations will encourage more engagement.
7. Collaborate with Influencers or Partners
Partnering with influencers or complementary brands in your industry can expand your reach and attract new followers. Collaborations can involve shoutouts, joint contests, or guest posting, leading to increased engagement.
8. Encourage User-Generated Content
Encourage your audience to create and share brand content. This can be done through branded hashtags, contests, or challenges. User-generated content increases engagement and strengthens the bond between your brand and your followers.
9. Analyze and optimize
Regularly analyze your Instagram insights to understand which posts perform well and resonate with your audience. Identify patterns and adjust your content strategy accordingly. Experiment with different formats, themes, and posting times to find what works best for your audience.
10. Cross-Promote on Other Channels
Promote your Instagram account on other social media platforms, on your website, or through email marketing. Cross-promotion drives traffic to your Instagram profile and increases engagement.
11. Run Instagram Ads
Consider running targeted Instagram ads to reach a broader audience and increase visibility.
