What is a good engagement rate on Instagram?

Table of Contents

A good engagement rate on Instagram is typically considered to be between 1-3%. This means that if you have 1,000 followers, you should be getting at least 10-30 likes and comments per post. Higher engagement rates are usually indicative of a well-maintained account. 

Instagram feed engagement! 

Engagement is a crucial key performance indicator (KPI) to monitor when assessing your Instagram strategy. Having a large number of followers is not enough; if your engagement is low, your content will not appear in your followers’ feeds. Without visibility, it becomes exceedingly difficult to achieve your goals, such as expanding your account, fostering a community, driving traffic, or any other objective. Therefore, which metrics should you consider when evaluating your engagement?

Engagement rate

Engagement Rate is a metric that takes into account the number of post likes and comments in relation to the number of followers on the account. This metric helps to give a more accurate indication of how engaged the community is with the content, rather than just the total engagement numbers. 

How to calculate: formula 

Assessing the level of engagement from your community with your Instagram content, this metric provides the most precise evaluation. While you can view the total engagement on a post through Instagram Native Insights, it does not provide the Engagement Rate. 

What you need to do to see a difference in engagement rates: 

Overview of your engagement rate: 

Engagement hourly (Best Time to post)

The optimal posting time varies for each account. There is no universal solution. Your ideal posting time aligns with the peak activity of your community on the platform and when you receive the highest engagement. You can monitor this manually on Instagram or, if you have a CoCo account, access this information under Analytics and ‘Engagement’. Your best time to post will be indicated within a green circle, and you can explore various metrics such as engagement rate, likes, and comments by selecting the desired option from the chart drop-down in the upper right-hand corner.

What is a good engagement rate on Instagram? 

Instagram engagement rates can vary across different industries due to factors such as audience preferences, content types, and industry-specific trends. While specific engagement rates may fluctuate over time, here are some general estimates of average engagement rates by industry on Instagram:

1. Fashion and apparel

The fashion and apparel industry often enjoy high engagement rates on Instagram due to the visually appealing nature of the content. Average engagement rates in this industry range from 2.5% to 4.5%.

2. Beauty and cosmetics

With a highly active and visually-driven community, the beauty and cosmetics industry has strong Instagram engagement. Average engagement rates in this industry vary between 2% and 4%.

3. Fitness and Wellness

Instagram’s fitness and wellness community is highly engaged and seeks inspiration and information. Engagement rates in this industry typically range from 2% to 4%.

4. Travel and hospitality

The travel and hospitality industry benefits from Instagram’s aspirational nature, with users eagerly engaging with stunning travel destinations and experiences. Average engagement rates in this industry range from 1.5% to 3%.

5. Food and Beverage

Instagram’s foodie culture has made the food and beverage industry a popular niche on the platform. Engagement rates in this industry typically range from 1% to 3%.

6. Technology and Electronics

Technology and electronics industries may experience lower engagement rates than visually-driven industries. Average engagement rates in this industry vary between 0.5% and 1.5%.

7. Financial Services

Engagement rates in the financial services industry tend to be relatively low due to the nature of the content and the audience’s preferences. Average engagement rates in this industry range from 0.3% to 1%.

It is important to note that these numbers are approximate and can differ based on various factors such as specific strategies, content quality, audience targeting, and individual approaches used by different accounts in each industry. Monitoring and analyzing your own account’s performance is crucial to establishing industry-specific engagement rate benchmarks.

Wants to see your industry engagement:

Wrapping up

Here is a workflow for increasing Instagram engagement

1. Define Your Target Audience

Clearly identify your target audience, their interests, and their demographics. Understanding your audience will help you tailor your content to resonate with them and increase engagement.

2. Develop a Content Strategy

Plan your content in advance. Create a content calendar that includes engaging and visually appealing posts such as images, videos, stories, and reels. Focus on providing value, entertainment, or inspiration for your audience.

3. High-Quality Visuals

Invest in creating high-quality visuals that are visually appealing and aligned with your brand. Use captivating images, videos, and graphics to grab attention and stand out from the crowd.

4. Compelling captions

Write engaging captions for your posts. Use a conversational tone. Ask questions, share stories, or provide useful information. Encourage your audience to engage with your content by leaving comments or tagging their friends.

5. Utilize hashtags

Research and use relevant hashtags in your posts. Hashtags increase your content’s discoverability and help you reach a wider audience. Include a mix of popular and niche hashtags to maximize visibility.

6. Engage with Your Audience

Actively engage with your audience by responding to comments, messages, and mentions. Show genuine interest in their thoughts and opinions. Building a community and fostering conversations will encourage more engagement.

7. Collaborate with Influencers or Partners

Partnering with influencers or complementary brands in your industry can expand your reach and attract new followers. Collaborations can involve shoutouts, joint contests, or guest posting, leading to increased engagement.

8. Encourage User-Generated Content

Encourage your audience to create and share brand content. This can be done through branded hashtags, contests, or challenges. User-generated content increases engagement and strengthens the bond between your brand and your followers.

9. Analyze and optimize

Regularly analyze your Instagram insights to understand which posts perform well and resonate with your audience. Identify patterns and adjust your content strategy accordingly. Experiment with different formats, themes, and posting times to find what works best for your audience.

10. Cross-Promote on Other Channels

Promote your Instagram account on other social media platforms, on your website, or through email marketing. Cross-promotion drives traffic to your Instagram profile and increases engagement.

11. Run Instagram Ads

Consider running targeted Instagram ads to reach a broader audience and increase visibility. 

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Qazal Asadi

I'm the lead writer for marketing blogs. My motto is "Write to delight, not to bore." As a reader, I hope to leave you with something to ponder after you've finished reading. After work, I enjoy writing songs. Music has always been an outlet for me to express myself and explore my creativity. I also love traveling and experiencing new cultures. I believe that it is imperative to gain a global perspective to understand different perspectives and how they shape our lives.

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