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With its massive user base, Instagram offers valuable insights into your profile’s performance and audience. However, accessing these insights through the mobile app can be cumbersome (Insights are free and available only for business or creator accounts). To view your Instagram analytics on a desktop or laptop, you’ll need external tools or integrations.
The Instagram mobile app makes it easy to access insights; you just need to:
- Switch to a business or creator profile first
- Tap on the menu icon in the top right corner of your profile page
- Tap on insights
- See three sections: content, activity, and audience, which provide analytics for your posts, interactions, and followers respectively
- See insights for individual posts by tapping on view insights below each post
How would you like to view your Instagram insights on a larger screen, like a desktop or laptop?
Is there a method to achieve that? Although it can’t be done directly through Instagram. You need to employ external tools or integrations that retrieve your Instagram data and offer a more convenient and comprehensive presentation
One of these tools is Creator Studio, an official integration between Instagram and Facebook. This allows you to manage and analyze Instagram content from your desktop. To use Creator Studio, you need:
- Connect your Instagram business or creator profile to a Facebook page first
- Click on https://www.facebook.com/creatorstudio/
- Choose Instagram at the top of the page
- Click on insights from the menu on the left
- Select a period for which you want to see your insights, such as this month, last 28 days, last 7 days, etc.
You will see the same data as on the mobile app but in a different view. You can also:
What’s the point of Instagram Analytics on desktop?
Instagram analytics on desktops provide several benefits and reasons to use them. Here are some of the key reasons.
1. Comprehensive Data Analysis:
Instagram analytics on the desktop offers a more extensive and detailed analysis of your account’s performance than on mobile devices. You can access a wide range of metrics, including engagement rates, follower growth, reach, impressions, demographics, and more. These insights help you make informed decisions about your content strategy, identify trends, and measure marketing effectiveness.
2. Efficient Content Planning:
Viewing Instagram analytics on a larger desktop screen allows you to analyze content performance more efficiently. You can examine the engagement levels, comments, and likes on your posts, assess which types of content resonate well with your audience, and plan future posts accordingly. This helps optimize your content strategy and improve engagement.
3. In-Depth Audience Insights:
Understanding your audience is crucial for effective social media marketing. With Instagram analytics on your desktop, you can explore your audience’s demographics, including age, gender, location, and interests. This knowledge enables you to tailor your content to better suit your target audience and attract more followers who engage with your brand.
4. Comparison and Benchmarking:
Desktop access to Instagram analytics allows you to compare your performance over time and benchmark it against competitors or industry standards. By monitoring key metrics and tracking your progress, you can identify areas where you excel and areas that need improvement. This information empowers you to refine your strategies and stay ahead in the competitive landscape.
5. Advertising Insights:
Instagram offers advertising opportunities, and desktop analytics provide valuable insights into your ad campaigns’ performance. You can measure your ads’ reach, impressions, click-through rates, and conversions. This data helps optimize your ad spend, identify high-performing campaigns, and make data-driven decisions to achieve better results.
6. Team Collaboration:
Accessing Instagram analytics on the desktop is particularly beneficial for businesses and social media teams. It allows multiple team members to view and analyze the data simultaneously, facilitating collaboration, brainstorming, and decision-making based on accurate and up-to-date information.
In summary, Instagram analytics on the desktop provides a more comprehensive, efficient, and collaborative approach to analyzing your account’s performance. They enable you to make data-driven decisions, refine your strategies, and achieve better results in your Instagram marketing efforts.
Using external tools to improve Instagram analytics on desktop with advanced features
To analyze Instagram data conveniently on your desktop, you can utilize third-party tools or applications that offer more advanced features and a user-friendly interface with enhanced Instagram analytics. These tools allow you to access and analyze data more efficiently and organizedly. They can also provide you with insights and analytics data not available on Instagram.
A more convenient way to analyze Instagram data on the desktop
Unlike the Instagram insight feature, CoCo offers a more comprehensive way to analyze Instagram data. It provides users with a broader range of data points and more detailed analytics than the limited data available through Instagram’s analytics insight. Aside from that, CoCo offers access to unlimited historical data, so users can track Instagram account changes over time.
In CoCo, you have access to public Instagram accounts in your watchlist, so unlike Instagram insights you can view data from other accounts.
This gives you the ability to compare your performance to that of your competitors or other accounts in your industry, which can give you valuable insights into what works and what doesn’t, as well as ideas for content that you can create to improve your account.
CoCo can help you:
• Track and measure your Instagram performance over time
• Compare it to your competitors
• Create a list of best practices
• Develop a strategy that works for you
• Utilize discover features to find trends
• Make social media ads more effective by finding the right influencer
• Use AI to come up with hashtags and captions for your posts
• Etc
CoCo vs Creator Studio
1. Features and Functionality:
Creator Studio focuses on content management and scheduling for Facebook and Instagram. It allows users to create, edit, and publish posts, as well as schedule them in advance. It also provides basic analytics on post-performance, audience engagement, and video metrics for Facebook and Instagram. CoCo, being a dedicated analytics platform, offers a wider range of features. It provides advanced analytics, customizable dashboards, competitor analysis, audience insights, campaign tracking, and other in-depth metrics.
2. Data Visualization and Reporting:
Creator Studio offers basic data visualization and reporting features that provide insights into post performance and audience engagement on Facebook and Instagram. However, reporting capabilities are limited to these platforms. CoCo, on the other hand, focuses on extensive data visualization and reporting. It offers customizable dashboards and detailed reports with a wide range of metrics, allowing users to gain a holistic view of their social media performance.
3. Target Audience:
Creator Studio is primarily targeted at content creators, publishers, and businesses with a strong focus on Facebook and Instagram content management. CoCo, as a comprehensive social media analytics platform, caters to a wider audience, including marketing teams, agencies, and businesses looking for in-depth social media insights.
In summary, while Creator Studio is a platform-specific tool for Facebook and Instagram content management and basic analytics, CoCo is a comprehensive social media analytics platform that provides advanced analytics, customizable reporting, and a broader range of features for in-depth social media performance analysis.
To use CoCo, you need
- Sign up for a free trial or paid plan at CoCo.gl.
- Add public Instagram accounts to your Watchlist.
- Access various reports and dashboards that show you data such as engagement rate, likes, comments, saves, shares, followers’ growth rate, etc.
- See data for individual posts by clicking on them.
- Filter your data by date range, post type (photo/video/carousel), etc.
- Export your data as a PDF.
Conclusions
There are many other options available online that you can explore and find the one that suits your needs best. However, remember that these tools may not be able to access all the data Instagram provides on its mobile app due to API limitations or privacy policies.
Therefore, it is always a smart idea to check your Instagram insights on both mobile and desktop devices regularly. You can use them to improve your content strategy and grow your audience.
