How to use social media analytics in the food industry?

Food is a universal interest that brings people together. Social media provides a platform for individuals to engage with and share their love of food with others. Whether it’s by watching, posting, or sharing content about their favorite dishes, food enthusiasts can connect with friends, family, and followers through their common passion. This presents a significant opportunity for food-related businesses and restaurants, as a surge in popularity for a particular food item or recipe can boost their sales and success.

how data unlocks value in challenging food and beverage Market?

•Make a customized list of Instagram accounts to follow, including competitors, influencers, and food brands.

One of the key benefits of creating the customized watchlist is that it allows food businesses to be proactive in their social media strategy. Instead of waiting for trends to emerge or competitors to make a move, they can use this feature to stay ahead of the curve and take action before their competitors do.

Please take a look at the following picture:

creating personalized watchlist for any public Instagram accounts in CoCo social media analyticd

As shown in the picture, you can add unlimited accounts to your personalized dashboard including your competitors and other brands in the same niche. This allows you to track and monitor their activities, stay up-to-date with their latest campaigns, and gain insights into their strategies. Plus, it enables you to quickly and easily compare your results with theirs.   

• the top metrics to track when you marketing your restaurant!

  1. Engagement:  

The food industry has shown a consistently high level of engagement on social media specially on Instagram. In addition, it’s worth noting that this industry has demonstrated a noticeable upward trend in engagement throughout 2022. This suggests that food businesses on Instagram have been able to develop and implement successful marketing strategies on the platform.

total engagement for food an beverage industry

This indicates the potential of a strong return on investment for food businesses that invest in social media marketing. Moreover, it suggests that food businesses should prioritize their presence on Instagram to capitalize on the current opportunity.

2. Post At the right time 

To succeed on Instagram, food businesses must post at the right time to increase engagement and reach potential customers. By analyzing audience engagement patterns, businesses can determine the best times to post and adjust their schedules accordingly. It’s also essential to consider time zones and weekdays when determining the optimal posting time.

3. Content type & Top performing post 

With CoCo, let’s integrate this textual data into the analytical overview 

According to pictures, visual content such as images and short videos (or reels) tends to receive the highest levels of engagement on social media platforms, particularly in the food industry niche. This is likely due to the highly visual nature of food and mouth-watering food photography.

For example, if a food business notices that their image-based posts consistently receive higher levels of engagement than their text-based posts, they may choose to focus more heavily on creating visually stunning food photography and showcasing their dishes in a visually appealing way.

Discover the lasted insight in your industry

Wants to gain a deeper understanding of your social media activity?

  • food marketing trends: stay ahead of any emerging food trends! 

Social media is a platform where food trends can emerge and go viral at any time. This presents opportunities for food brands to connect with their audience and potentially reach new customers. This unpredictability creates a level playing field, allowing small businesses to gain exposure alongside established ones. Staying up-to-date on social media trends and utilizing them creatively is crucial for engaging the audience.

For instance, the #bakedfetapasta trend started when a TikTok user shared a recipe on her blog. It quickly gained traction and has since amassed over 52 million views on the hashtag alone.

For identifying trends, consider these three criteria:

•Top hashtags 

The following is a brand sample: 

Top hashtags uses on Instagram based on their engagement

•Top keywords

Here, we have a brand sample:  

ducover kewords in your niche for identify trends with CoCo

. How to research your competitors in food industry? 

Competitive benchmarks give you a sense of performance! In the picture below, why do Starbucks posts tend to get more engagement than MacDonald’s and Ben & Jerry’s? Take a look at the post-CoCo shows its data, and analyze the post’s performance Consider the post’s content, image, caption, and other elements. Compare the posts against each other and evaluate which elements are working better. Take into account the type of audience being targeted, the timeliness of the post, and any other relevant factors. Use this data to inform your own posts and optimize performance.

 food advertising/ running social media ads 

Food advertising and running social media ads offer specific data to promote your brand effectively. Key insights include targeted advertising options, the ability to create customized content, leveraging influencer marketing, accessing data-driven insights through analytics, conducting A/B testing for optimization, retargeting interested users, utilizing dynamic product ads for personalized recommendations, employing local targeting for physical stores, incorporating user-generated content for social proof, and continuously optimizing campaigns through monitoring and refining.

Overall, social media advertising provides a range of tools and strategies to reach your target audience, generate engagement, and increase conversions for your food brand.

Search for the right influencer

Discover which influencers work best with your campaigns.

How to use CoCo for finding influencers in the food niche? 


Step 1: Sign up CoCo

Set Up Your Account Visit CoCo’s website and sign up for an account. 

Step 2: Access the Influencer Search Feature 

Once you’ve logged into your CoCo account, navigate to the “Influencer Search” section. Here, you can use CoCo’s analysis engine to discover appropriate influencers for your food advertising campaign.


Step 3: Define Your Search Criteria Specify your search criteria to find influencers in the food niche

Start by selecting the relevant categories related to the food industry. For example, you can choose categories like “food bloggers,” “recipe creators,” or “food enthusiasts.”


Step 4: Set Follower Count and Engagement Rate

 Filters To narrow down your search, set filters for follower count and engagement rate. Determine the range of follower counts you’re interested in, such as influencers with 10,000 to 100,000 followers. , set an engagement rate threshold to focus on influencers who have an active and engaged audience.


Step 5: Use Engagement Metrics 

CoCo’s analytics engine provides various engagement metrics to assess an influencer’s performance. Look for metrics such as average likes, comments, and shares per post. These metrics indicate the level of interaction and interest generated by the influencer’s content.


Step 6: Consider Bio Keywords and Brand Alignment 

In addition to performance metrics, analyze the influencer’s bio and content alignment with your brand. Look for keywords related to the food industry, such as “foodie,” “food lover,” or specific cuisine types. Ensure their content resonates with your brand’s values and target audience.

Step 7: Review Influencer Profiles 

review the profiles of shortlisted influencers. Examine their content quality, authenticity, and engagement with their followers. Pay attention to their storytelling abilities, visual aesthetics, and the overall vibe of their posts.

Step 8: Reach Out and Establish Collaboration After identifying potential influencers

reach out to them with a personalized message expressing your interest in collaborating. explain the benefits of your partnership and how it aligns with their content and audience. Discuss campaign details, expectations, compensation, and any specific guidelines you have.

Step 9: Monitor and Measure Performance

Once you’ve established collaborations, closely monitor the performance of the influencer’s content. Track key metrics such as reach, impressions, engagement, and conversions. Analyze the impact on your brand’s social media presence and overall marketing goals.

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Qazal Asadi

I'm the lead writer for marketing blogs. My motto is "Write to delight, not to bore." As a reader, I hope to leave you with something to ponder after you've finished reading. After work, I enjoy writing songs. Music has always been an outlet for me to express myself and explore my creativity. I also love traveling and experiencing new cultures. I believe that it is imperative to gain a global perspective to understand different perspectives and how they shape our lives.

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