Instagram Follower Growth: How to Track and Boost It? [+Learn to track it with tools]

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Are you looking to expand your Instagram account and gain more followers? In this article, we will explore effective strategies to track and boost Instagram follower growth. With the right approach, you can increase your followers organically and improve your overall engagement on the platform. Let’s dive in and discover how to take your Instagram account to the next level!

Best Practice

Understanding the Importance of Instagram Follower Growth

Having a lot of followers on Instagram offers numerous benefits. A larger follower base helps establish credibility, attract more potential customers or clients, and strengthen your brand’s reputation. 

Additionally, higher follower numbers lead to increased engagement and better visibility on the platform, ultimately resulting in more opportunities for success.

Setting realistic goals

Before diving into Instagram follower growth tactics, it’s crucial to set realistic goals. Understand what you want to achieve and establish specific, measurable targets. Whether it’s gaining a certain number of followers within a given time frame or increasing engagement rates, clear goals will guide your strategy. They will also help you measure your progress effectively.

Optimizing Your Profile

Your Instagram profile serves as a first impression for potential followers. Ensure that it is optimized to attract and retain their attention. Use a clear profile picture, write a compelling bio that reflects your brand, and include a link to your website or relevant landing page. A well-optimized profile can significantly impact follower growth.

Posting engaging content

Content is king on Instagram, and posting high-quality, engaging content is essential for attracting and retaining followers. Create visually appealing images and videos that align with your brand identity and resonate with your target audience. Experiments with different types of content, such as behind-the-scenes footage, tutorials, or user-generated content, keep your followers engaged and excited.

Leveraging hashtags 

Hashtags are powerful tools for increasing Instagram visibility. Research relevant and trending hashtags related to your niche and incorporate them into your posts. By using popular hashtags, you can reach a broader audience and increase the chances of attracting new followers interested in your content.

Engaging with Your Audience 

Building a strong relationship with your audience is crucial for long-term follower growth. Respond to comments, direct messages, and engage with your followers’ content. Show genuine interest and appreciation for their support. This interaction not only helps you retain existing followers but also encourages them to recommend your account to others, leading to organic growth.

Collaborating with influencers 

Partnering with influencers in your industry can significantly boost Instagram followers’ growth. Identify relevant influencers with a similar target audience and collaborate on mutually beneficial projects. Influencers can introduce your brand to their followers, giving you exposure to a wider audience and potentially increasing your follower count.

Running contests and giveaways 

Contests and giveaways are effective tactics to generate excitement and incentivize people to follow your Instagram account. Create engaging contests that require participants to follow your account, like and share your content, or tag their friends. Offer attractive prizes related to your niche to attract genuine followers interested in your brand.

Utilizing Instagram Stories 

Instagram Stories provide a dynamic and interactive way to engage with your followers. Use features like polls, quizzes, and interactive stickers to encourage your audience to participate. By consistently sharing captivating stories, you can increase engagement, build stronger connections with your followers, and potentially attract new ones.

Measuring and Tracking Follower Growth

To effectively track your Instagram follower growth, utilize Instagram’s built-in analytics tools. Monitor your follower count over time, identify trends, and analyze the impact of different strategies. This data will help you understand what works best for your audience and adjust your approach accordingly.

Analyzing Insights and Metrics 

Apart from the follower count, various metrics can provide valuable insights into your Instagram performance. Monitor engagement rates, reach, impressions, and other relevant data. Analyze which types of content perform well and resonate with your audience. This information will guide your content strategy and help you refine your approach to maximize follower growth.

Boosting Follower Growth with Paid Advertising 

Paid advertising on Instagram can accelerate follower growth. Utilize Instagram’s ad platform to create targeted ads that reach your desired audience. Set specific goals for your ad campaigns, such as increasing your follower count or driving traffic to your website. With strategic ad placements and compelling ad creative, you can attract new followers effectively.

Utilizing Instagram’s Shopping Features 

Instagram’s shopping features enable businesses to showcase and sell their products directly on the platform. By utilizing these features, you can leverage your content to drive sales and attract followers who are interested in purchasing your products. Make sure to optimize your product listings and provide a seamless shopping experience for your audience.

Workflow for tracking Instagram follower growth with CoCo 

Sign Up for CoCo: Visit the CoCo website and sign up for an account. Provide the necessary information and follow the on-screen instructions.


CoCo doesn’t require you to connect your Instagram account; after verifying your account, you can create a watchlist to follow your competitors, influencers, and others. 

• Explore the CoCo Dashboard:

After connecting your Instagram account, you’ll be directed to the ToolX dashboard. Familiarize yourself with the available features and navigation.

• Access to Follower Growth Metrics: 

In the CoCo dashboard, find the section dedicated to follower growth or audience insights. Click on it to access detailed follower metrics.

• Track Follower Growth Trends:

Analyze the follower growth data provided by CoCo. Observe trends over specific periods, such as weekly, monthly, or custom ranges. Note the number of followers gained and lost.

• Identify Influencing Factors: 

Look for patterns or correlations in your follower growth data. Examine the impact of your posts, engagement strategies, collaborations, campaigns, or other factors on follower growth.

• Set Follower Growth Goals:

Your Instagram account should have specific follower growth goals based on your analysis. Determine realistic targets that align with your objectives.

• Monitor Progress: 

Regularly review your follower growth metrics on CoCo. Track your progress towards the set goals and adjust your strategies accordingly.

• Evaluate Engagement Strategies:

Assess the effectiveness of different engagement strategies by comparing follower growth data before and after implementing them. Identify successful approaches and refine your tactics.

• Adapt and Iterate:

Based on insight gained from CoCo, continuously adapt your Instagram content and engagement strategies. Experiment with innovative ideas and monitor their impact on follower growth.



1. How long does it take to see significant Instagram follower growth? 

The time it takes to see significant follower growth on Instagram varies depending on various factors. These factors include the quality of your content, your engagement with your audience, and the strategies you implement. Consistency and patience are key, and it may take several months to see substantial results.

2. Are there any shortcuts to increasing Instagram’s follower count quickly? 

While there are no guaranteed shortcuts to increasing your Instagram follower count quickly, there are strategies like collaborations, giveaways, and paid advertising that can accelerate your growth. However, it’s critical to focus on organic and engaged followers for long-term success.

3. How often should I post on Instagram to boost my follower growth? 

Consistency is essential when posting on Instagram. Aim to post high-quality content regularly, but focus on quality rather than quantity. It’s better to have fewer well-curated posts than sacrifice quality for quantity.

4. Should I buy followers to increase my Instagram follower count? 

Buying followers is not a recommended strategy to increase your Instagram follower count. Purchased followers are often fake or inactive accounts, and they will not engage with your content or contribute to your brand’s growth. It’s crucial to focus on organic growth and attracting genuine followers who like your content.

5. How can I maintain follower engagement once I’ve gained new followers? 

To maintain follower engagement, provide valuable and engaging content that resonates with your audience. Interact with your followers by responding to comments and messages. Regularly analyze your insights to understand what content performs well and adjust your strategy accordingly. Building a strong relationship with your audience is crucial for long-term engagement and follower growth.

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Qazal Asadi

I'm the lead writer for marketing blogs. My motto is "Write to delight, not to bore." As a reader, I hope to leave you with something to ponder after you've finished reading. After work, I enjoy writing songs. Music has always been an outlet for me to express myself and explore my creativity. I also love traveling and experiencing new cultures. I believe that it is imperative to gain a global perspective to understand different perspectives and how they shape our lives.

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